Thursday, August 02, 2007

Richardson Goes Green in New Ad


SANTA FE, N.M. (AP) — Democratic presidential candidate Bill Richardson is airing a new ad in Iowa about his proposals to lower greenhouse gas emissions and reduce U.S. dependence on imported oil.
“We’ve relied on foreign oil and paid too much for gas long enough,” Richardson says in the 30-second television spot, which resembles an ad from his 2006 gubernatorial re-election campaign.
The ad opens with Richardson standing outside speaking. His image then becomes part of his campaign’s Web site. A viewer gets the impression of navigating the site as Richardson’s image moves from one energy topic to another as he talks about that issue.
Richardson’s gubernatorial re-election campaign ran an ad on education policy last year that used a similar Web site structure.
In the ad that began airing Tuesday, Richardson says, “On clean energy, a 30-second TV ad isn’t enough time. But my Web site can show you why the Sierra Club called my plan ‘much more aggressive.”
The firm producing his presidential ads, Murphy Putnam Media of Alexandria, Va., also handled his gubernatorial ads.
Richardson unveiled his energy plan earlier this year. Among his proposals is an increase in fuel economy standards for vehicles to 50 miles a gallon by 2020, up from about 25 miles per gallon currently.

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