Richardson Leads Race To TV Ads

The Washington Post

Friday, April 20, 2007; Page A06

New Mexico Gov. Bill Richardson will take to the airwaves in Iowa and New Hampshire next week, making him the first Democratic candidate to run television ads in the states that will lead off the presidential caucus and primary calendar.
"This is an effective way to reinforce the governor's extraordinary record," Richardson spokesman Pahl Shipley said of the commercials. "But the ads are just part of the strategy -- the biggest piece is campaigning town to town, meeting people and earning votes in person."
The 30- and 60-second spots were produced by Murphy Putnam Media and are meant to introduce Richardson to voters in two of the most critical states in the nomination fight. The shorter ad details Richardson's rationale for running and outlines his plans for moving forward in Iraq; the 60-second spot highlights his record as governor.